McDonald’s is always trying new menu items and bringing back old favorites. Menus are a little different around the world, but it’s not uncommon for something to jump from one market to another.

Many newer items don’t stay on the menu for long. However, the McWrap was different. After jumping from Poland, this item was on the menu for a long time. To learn more about the McWrap, keep reading!

What is the McDonald’s McWrap?

The McDonald’s McWrap was a long-standing menu item until it was discontinued only a few years ago. It was initially launched in Poland, but was introduced to US markets in 2012. Its main goal was to attract Millennials. However, it took a long time to make and didn’t sell as well as expected.

To find out why this wrap was discontinued and where you can get it today, take a look at the rest of this article!

Does McDonald’s still have the McWrap?

Unfortunately, McDonald’s no longer sells any of the McWraps. Originally, these wraps were available at multiple price points and designed to appeal to Millennials.

As research has shown, millennials prefer fast food, provided by the McWrap.

However, one of the chain’s core values ​​is simplicity, allowing McDonald’s to serve many customers quickly.

That said, the McWrap did make cooking more complicated and included more steps than other menu items. Therefore, the company decided to get rid of it.

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For one thing, the McWrap took a lot longer to put together than the other menu items.

Additionally, steaming the tortillas took 20 seconds, while chopping and assembling the wraps took even longer. In contrast, most of the store’s burgers take just ten seconds to prepare.

Therefore, the McWrap is unlikely to return any time soon, as it simply didn’t bring enough to the table to counter its very long cooking times.

When did McDonald’s release the McWrap?

The McWrap was first launched in Poland in 2004. Customers there are very health conscious, hence the addition.

However, the McWrap was later introduced to the United States in 2006, when it was tested in several locations.

At first, only a mini version of the McWrap was available. But, the company released the full-size wrap in 2010.

Additionally, the Premium McWrap was only introduced to the United States in 2012, when it appeared in two major cities on a trial basis.

The test must have been a success, because Premium McWraps were launched across the rest of the country in 2013.

Why did McDonald’s discontinue the McWrap?

Why did McDonald's discontinue the McWrap?

McDonald’s abandoned the McWrap primarily because of its effectiveness. As mentioned before, a wrap takes a little longer to make than a burger.

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According to research, the McWrap took an average of 60 seconds. By comparison, the average McDonald’s burger takes just ten seconds.

Additionally, there were sales problems. That said, Millennials weren’t eating McWraps as much as expected, and it never really took off.

However, the McWrap is not discontinued everywhere. In fact, there are many countries where you can still order a McWrap, including Poland.

Additionally, you can purchase some variations of the McWrap in Canada.

What is a McDonald’s McWrap?

There are many different McWrap options. Three main McWraps were available in the United States: Bacon McWrap, a Ranch McWrap, and a Sweet Chili McWrap.

However, before the full-size McWraps were released, the company released small Snack Wraps. After that, the Chicken Grande Wrap and the Fresh Garden Wrap were tested.

Yet it wasn’t until the company released large packages nationwide that the first three flavors we mentioned were released.

Additionally, these remained all three flavors until the McWrap was later discontinued. In addition to choosing the flavor, each flavor was available with grilled or breaded chicken.

How much does a McWrap cost?

All McWraps cost $4 and some change. For the most part, the flavor hasn’t changed the cost of the packaging.

Plus, if you wanted a meal, you had to add $2 to the overall price, bringing it to $6 and some change. In the end, the McWrap stayed at that price until it was discontinued.

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Plus, the McWrap was cheaper than the Big Mac and most other burgers. So it was an economical option.

What is McWrap Premium?

The Premium McWrap was launched nationwide a few years ago. That said, it did contain fresh vegetables, including cucumbers (the first time this ingredient appeared on a McDonald’s item).

Additionally, customers could choose between grilled or crispy chicken and a variety of sauces. Additionally, these ingredients were put into a package and then into a hand package.

Essentially, this package was designed to be used on the go, making the food easier to eat than other menu options.

To learn more, you can also read our articles on sauces at McDonald’s, what bread does McDonald’s use and are McDonald’s fries gluten free.

Conclusion

Although the McWrap is no longer on the menu, it had its place for several years.

However, the company’s main goal is to serve customers quickly, and this packaging took longer to assemble than other items.

In fact, it took almost six times as long as McDonald’s burgers. For this reason, the McWrap was eventually discontinued and is unlikely to return.

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