In what may be the biggest marketing stunt ever for a vegan food product (well almost, but we’ll get to that), Burger King just launched the Impossible Whopper nationwide. Let’s see what the Impossible Whopper is and whether you should prefer it over the regular beef Whopper.

What is the Impossible Whopper?

The Impossible Whopper is the same Whopper that Burger King has been serving for years, with one huge difference: Instead of a beef patty, the Impossible Whopper uses a plant-based burger made by Impossible Foods. The Impossible Whopper patty is primarily composed of water, soy, vegetable oils and nutritional additives. Impossible Foods’ goal is to create a plant-based burger that has the look, taste, and texture of a regular beef burger, and they’ve done a pretty good job. We tried the Impossible Whopper and it could have passed for beef.

Is the Impossible Whopper vegan?

The Impossible Whopper is sort of vegan. The Impossible burger patty is actually a vegan product. However, Burger King prepares Impossible Whoppers on the same grill as beef and chicken, which means it’s likely that your Impossible Whopper will be contaminated with a non-vegan product.

This means it’s probably not a good choice for strict vegans. But for diet vegans (you know, those who are generally vegan unless on vacation or somewhere that has REALLY good carnitas), the Impossible Whopper is a pretty solid vegan option. Don’t forget to ask them to omit the mayonnaise, which comes with Whoppers by default.

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Is the Impossible Whopper healthier than a regular Whopper?

If you’re not vegan, you can hope that the Impossible Whopper is a healthier alternative to the Beef Whopper. Could this be a delicious, guilt-free burger? Is it all the taste, without the inches on your waist? Not really. The Impossible Whopper has fewer calories (630 calories versus 660 calories) and less fat (34 grams versus 40 grams), but the difference isn’t very significant.

Cholesterol is one of the nutritional parameters where the Impossible Whopper shines. A beef Whopper contains 90 mg of cholesterol, 9 times more than the Impossible Whopper! The Impossible Whopper contains twice as much dietary fiber (4 grams versus 2 grams) as the regular Whopper. The Beef Whopper stands out from the Impossible Whopper in terms of sodium. Both options are real salt bombs, but the Beef Whopper has about 10% less sodium than the Impossible Whopper.

Ultimately, the Impossible Whopper is slightly healthier than the Beef Whopper. However, the difference in nutritional value is minimal, so we wouldn’t consider the Impossible Whopper a healthy alternative to the Whopper.

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